services

My expertise sits across the adtech space.

I specialise in upskilling individual and team approaches to media buying, planning, attribution and data.

Perfect for brands, ad tech firms, and agencies in growth mode:
- Your team is in need of help mastering adtech platforms like DV360, TikTok, Smartly, Amazon DSP, CM360, Kochava
- Your team is hiring quickly, and leadership is hyper-focussed on growing revenue - and unable to provide quality individualised training to newbies at the same time
- You've onboarded a lot of new clients and platforms, but don't have established ways of working and process documentation
With over 10 years of training experience for teams of all sizes, a bespoke training program tailored for your team's needs will help accelerate your team's output and allow your business to grow.
Did you know that nearly 50% of Gen Z individuals consider themselves diverse, and that Gen Z's disposable income is a $360 billion opportunity?
Future-proof your media investment by making diverse publishers and content creators a standard part of your media plans. The future of media is values-based.
Not sure how that can be actioned, or how to rethink your current planning approach? Let's chat.
This is the solution for you if...
- You want to know how much of each working cent of your media goes towards intermediaries
- You want to create a supply path optimisation strategy, but don't know where or how to start
- Your attribution for paid media feels like it has a gap and some channels are undervalued, but you're not sure which ones
- It is time to put your agency up for review, and require an unbiased third party to review efficiencies
- You want to in-house your media buying or planning

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about me

My goal is to drive transformative force in digital marketing, with a vision centered on paid media advertising that truly resonates with media buyers and brands alike.

I am based in Edinburgh, UK. Over my decade-long journey through the global digital media landscape, I’ve developed a personal commitment to advancing the advertising industry with innovation and efficacy.

My mission is to democratise knowledge in paid media. I am exceptionally passionate about bettering media through quality-based initiatives, such as programmatic supply path optimisation and multi-channel attribution design. I empower teams to gain greater control and transparency over their investments, and redefine traditional media buying dynamics.

A highlight of my career is the launch of The Impactful Investment Initiative at Tinuiti, a bespoke multicultural and diverse media activation service that has not only attracted industry attention but also netted over $1MM USD for content creators of diverse and multicultural backgrounds.

My contributions and excitement for paid media have earned me recognition across numerous platforms, with features in trade publications like AdWeek and speaking engagements at influential events such as Advertising Week Europe. My commentary has been sought after on notable industry podcasts, including The Programmatic Digest and Always Off Brand.

I currently volunteer in a dual role as Global Head of Content of The Women in Programmatic Network and also as a Founding Board Member for the network’s Scottish chapter.

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